The study used a collaborative model that incorporates the Technology

Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) to examine how

social commerce (s-commerce) is implemented within micro, small, and medium-sized

businesses (micro-SMEs). This study investigates the limited s-commerce adoption among

micro-SMEs and then assesses how s-commerce affects their company's performance. To

business owners in the Klang Valley, Penang, and Johor Bahru regions, 450 surveys were

sent. To analyse the data, structural equation modelling (SEM) was employed. This study

found that perceived usefulness, subjective norm, trust, and readiness all have a big impact

on how s-commerce is adopted. Utilising user experience acted as a moderator in influencing

attitudes towards adoption. This study contributed to the existing theory by incorporating the

extended TAM with the TPB and additional elements. This integration enhanced our

understanding of the factors influencing technology adoption, as well as the underlying

motivations driving such behaviour. In the past, these models are often applied separately.