Qianjiao Lamp is a unique traditional festive lantern in Dongguan since the Southern Song Dynasty. In history, it was lit to pray for family prosperity. As an intangible cultural heritage, and also the First Lamp in China, it is important to protect Qianjiao Lamp. This study examines the protection and publicity of Qiaojiao Lamp in Dongguan from the perspective of protecting the intangible culture heritage. The purpose of the study is to raise people’s awareness of protecting the intangible culture heritage of Qiaojiao Lamp and, at the same time, let it be truly protected and passed on.